(Time Extension) Feature: "This Is Where The Game Truly Begins" - The Secret Weapon Behind Nintendo's Most Iconic Box Ar

[Le Reposteur]

How a Seattle-based designer levelled up Nintendo's packaging in the '80s & '90s.

Tim Girvin isn't a name that we're betting most Nintendo fans will be aware of, but we're almost 100% sure that you would have encountered his work in the past if you happen to have a passing interest in retro gaming.

A "strategic branding expert" and designer by trade, Girvin played a large and incredibly important role in establishing the visual identity of Nintendo of America's games and consoles in the '80s and '90s, becoming the company's secret weapon in making sure its products stood out in crowded malls and store windows across the US and North America.

Read the full article on timeextension.com


Source: https://www.timeextension.com/features/ ... ic-box-art