(Time Extension) Feature: "Can You Believe We Got Away With This?" - The Complete History Of Toy Biz's Video Game Supers

[Le Reposteur]

From its "reviled" Tomb Raider action figure to teaming up with Nintendo & Capcom.

If you walk down the aisles of most toy stores today, you'll likely find no shortage of action figures based on video games: from toys modelled after characters from Fortnite, Minecraft, and Five Nights at Freddy's to other perennial favourites like Mario & Sonic. But this wasn't always the case.

Throughout the early '90s, most toy manufacturers had yet to capitalize on the explosive popularity of video games, believing the market for video game toys to be a niche that wasn't worth investing in. As a result, finding toys based on your favourite gaming characters could often be an impossible task, with the only exceptions being figures based on games that had already made the jump to another medium like film or TV, like Hasbro's GI-Joe-esque Street Fighter II figures and Playmate's Earthworm Jim series.

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Source: https://www.timeextension.com/features/ ... stars-line